Be relevant. Be meaningful. Be different. 
Achieving Growth Through Strategic Brand Development
Offering design discovery consulting services to organizations to help build strong brands. 


It can be hard to weed through all of the decisions that go into building a strong brand; point of differentiation, visual identity, tagline, product assortments, merchandising, competitive review, trend analysis, in store presentation, brand strategy, target marketing, just to name a few! 


Fortunately we can help you every step of the way.  A strong brand starts with a well thought-out brand plan and management system to maintain consistency. We can help you build that plan and set the stage for brand success!


“It’s more than just a new logo! We have recently wrapped up a fascinating, thorough, and highly successful re-branding process with Heather and her team. Beyond the fresh graphic look, we also gained a better understanding of our business and how to talk to clients in our true voice. 

Our team is now equipped with a detailed guidebook to make sure we keep that voice consistent going forward, so we stay on-brand. Heather was hands-on the whole way, and managed the process with our staff thoughtfully and effectively, to make sure we stayed on task. We know we will be calling on Heather’s expertise again for future projects."

Lance Chilton

Broker, Chilton Real Estate, RE/MAX Hallmark Chilton Realty Brokerage, Barrie, Ontario

“When Aurena needed to update our core brand identity and brand strategy we turned to Heather. It was a truly great and world class experience to work with her. She managed this project in a wonderfully personal and very effective manner. Heather taught us, guided us and in all ways helped to develop the brand platform that we needed for a successful business future.”

Magnus Hedman

Director of Business Development, Co-Founder & Partner at Aurena Laboratories, Karlstad, Sweden

“It is with the highest praise that I recommend Heather as a strategic marketing consultant. I recently had the privilege of working with Heather in launching a new company. My team and I had the responsibility of carving off an existing piece of business from our parent company and building a new organization capable of growing and developing our market share in that space. We reached out to Heather to assist in the branding and the initial launch. Heather carefully led us through the entire process of identifying our unique value proposition, the market opportunity, the place in the market that we were best equipped to play in and provided some brilliant ideas as to possible brands and brand strategies. She worked through names, websites, copyright strategies, brand guidelines, logos, etc. She met with some of our clients, staff, orchestrated launch materials and was just generally invaluable. Heather was always on time and always on budget. I have complete confidence in Heather and she would be the first phone call myself or any of my management team would make in seeking consultative advice around marketing and marketing strategy.”

Stephen Fletcher

President, Cobalt Graphics Distribution & SVP Cansel, Vancouver B.C.

“The brand discovery process you took us through was amazing!  We have never felt so focused and confident about the services we offer! Thanks so much for all your hard work and getting to the heart of us. We all feel it was a very valuable exercise and we are glad we took the journey with you.”


Kim Miller & Heather Mason

President & Vice-President, Mason Miller, Barrie, Ontario


© 2019 Mercer Street Consulting