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Be relevant. Be meaningful. Be different. 
Achieving Growth Through Strategic Brand Development
Offering design discovery consulting services to organizations to help build strong brands. 

It can be hard to weed through all of the decisions that go into building a strong brand; point of differentiation, visual identity, tagline, product assortments, merchandising, competitive review, trend analysis, in store presentation, brand strategy, target marketing, just to name a few! 


Fortunately we can help you every step of the way.  A strong brand starts with a well thought-out brand plan and management system to maintain consistency. We can help you build that plan and set the stage for brand success!

Brand Building

Big or small we can help. Services are offered to all types of businesses and industries. From small businesses to large organizations we can help with the aches and pains related to all aspects of brand development.  


We customize our approach to each client to best suit your unique needs. Serving B2B, B2C and direct selling segments, and specializing in retail and home interiors related businesses.

Do you need a brand health check up?

  • Are you launching a new brand or need to re-brand?

  • Do you understand your core brand DNA?

  • Is your brand positioned to maximize sales and profit?

  • Are you struggling with how to take your brand to market?

  • Does your organization understand the importance of branding?

  • Are your employees true brand ambassadors?

  • Are you highlighting your unique features and benefits?

  • Does your marketing plan step you ahead of your competition?

  • Are you communicating exclusivity and differentiation?

If you are asking yourself any of these questions, you’ve come to the right place. Let Mercer Street show you the way! 

What clients have to say ...

“It’s more than just a new logo! We have recently wrapped up a fascinating, thorough, and highly successful re-branding process with Heather and her team. Beyond the fresh graphic look, we also gained a better understanding of our business and how to talk to clients in our true voice. 

Our team is now equipped with a detailed guidebook to make sure we keep that voice consistent going forward, so we stay on-brand. Heather was hands-on the whole way, and managed the process with our staff thoughtfully and effectively, to make sure we stayed on task. We know we will be calling on Heather’s expertise again for future projects."

Lance Chilton

Broker, Chilton Real Estate, RE/MAX Hallmark Chilton Realty Brokerage, Barrie, Ontario

“When Aurena needed to update our core brand identity and brand strategy we turned to Heather. It was a truly great and world class experience to work with her. She managed this project in a wonderfully personal and very effective manner. Heather taught us, guided us and in all ways helped to develop the brand platform that we needed for a successful business future.”

Magnus Hedman

Director of Business Development, Co-Founder & Partner at Aurena Laboratories, Karlstad, Sweden

“It is with the highest praise that I recommend Heather as a strategic marketing consultant. I recently had the privilege of working with Heather in launching a new company. My team and I had the responsibility of carving off an existing piece of business from our parent company and building a new organization capable of growing and developing our market share in that space. We reached out to Heather to assist in the branding and the initial launch. Heather carefully led us through the entire process of identifying our unique value proposition, the market opportunity, the place in the market that we were best equipped to play in and provided some brilliant ideas as to possible brands and brand strategies. She worked through names, websites, copyright strategies, brand guidelines, logos, etc. She met with some of our clients, staff, orchestrated launch materials and was just generally invaluable. Heather was always on time and always on budget. I have complete confidence in Heather and she would be the first phone call myself or any of my management team would make in seeking consultative advice around marketing and marketing strategy.”

Stephen Fletcher

President, Cobalt Graphics Distribution & SVP Cansel, Vancouver B.C.

“The brand discovery process you took us through was amazing!  We have never felt so focused and confident about the services we offer! Thanks so much for all your hard work and getting to the heart of us. We all feel it was a very valuable exercise and we are glad we took the journey with you.”


Kim Miller & Heather Mason

President & Vice-President, Mason Miller, Barrie, Ontario

Strategic Branding

Brands are NOT a logo, tagline, product, sign or package. These are merely the cues; visual and tangible representations of a given brand. A brand, is the emotion or feeling experienced by a consumer when interacting with a given product or service. Simple right? 


World class brands make it look easy but the truth is serious brand builders have strict guidelines and standards to ensure that all forms of brand contact are delivered consistently and congruently. They are crafted carefully with a specified quality and style plan in order to create an expectation and cultivate a long term relationship with the target customer.


We define Strategic Branding as the specific and deliberate development of a product or service experience which highlights differentiation. Brands, like people, have unique personalities, distinctive features and a one-of-a-kind “essence"  which needs to shine in order to stand out among the competition. 


Approaching brand development in a strategic manner helps keep your brand on track and poised for maximum growth. 

Let's discover your brand difference today and unlock your pathway to business success!


Contact Us

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Serving the Greater Barrie + Toronto Area

Tel: 705-718-6393

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